Berman Interviewed Presidential Nominees
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MNF: Most-Watched Series on Cable |
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and Kimberly Jessup |
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ESPN’s third season of Monday Night Football was the most-watched series on cable television in 2008, set an all-time cable viewership record for the third straight year and drew the year’s three biggest cable household audiences and 13 of the top 15. In three seasons on ESPN, Monday Night Football has registered seven of the top 10 all-time biggest household audiences in cable history, led by the Eagles-Cowboys telecast on September 15, which attracted cable’s largest household audience ever (an average of 12,953,000 million homes). |
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Monday Night Football – Audience Up 15% for YearESPN’s Monday Night Football – the Pittsburgh Steelers’ 23-20 overtime victory over the visiting Baltimore Ravens – earned an 8.8 rating, representing an average of 8,595,000 homes (11,783,000 P2+). For the fourth straight Monday, ESPN won the night in the key male demos among all networks, broadcast or cable, and the game drove significant traffic to ESPN.com’s NFL content. Read more... |
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Eagles at Dallas Game -- Biggest Audience in the History of Cable TelevisionThe Monday, Sept. 15 Monday Night Football game – the Dallas Cowboys’ 41-37 home victory over the Philadelphia Eagles – delivered the biggest audience in the history of cable television. The game earned a 13.3 rating, representing 12,953,000 homes (18,608,000 P2+), edging the previous record, ESPN’s New England – Baltimore Monday Night Football telecast of December 3, 2007 (12,529,000 homes, based on a 13.0 rating, 17,522,000 P2+). In addition, for the second straight Monday, ESPN won the night among all networks, broadcast or cable, and the game drove significant traffic to ESPN.com’s NFL content. |
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New Technology Enhances ESPN’s NFL Game and Studio ProgrammingWith the kickoff of the 2008 National Football League season, ESPN debuted an impressive array of technological enhancements for studio and game analysis, highlighted by EA Sports Virtual Playbook. It allows an analyst to use video game players to simulate plays. In addition, ESPN Axis uses graphic telestrations to highlight the locations and movements of players on the field to better explain how plays develop. Highlights... |
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Saunders Joins Berman and JacksonIn his 30th season covering the NFL for ESPN, lead studio host Chris Berman – joined by his longtime partner Tom Jackson – will team with veteran ESPN anchor John Saunders to co-host the Sunday 7 p.m. edition of SportsCenter throughout the NFL season, beginning September 7. The move reunites Berman and Jackson with Saunders, the trio that worked together during the first three years (1987-89) of NFL PrimeTime, cable television’s highest-rated sports studio show for 19 years (1987-2005). Read more... |
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ESPN’s Monday Night Football Turf AdsNew Yorkers sure love football, and more specifically, ESPN's 'Is It Monday Yet?' promotional campaign for ESPN's Monday Night Football as evidenced by some 20 thefts of the network’s promotional turf-like mat postings which were installed at bus shelters and walls around the city. The turf postings (see samples here) are part of a multi-layered campaign created by Wieden + Kennedy, New York, to get fans excited about Monday nights. Read more... |
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Monday Night Football Chalk Talk Luncheon SeriesThe Monday Night Football Chalk Talk Luncheon Series will return September 8 with the first of 12 events during the 2008 National Football League season. National sponsors Dick’s Sporting Goods and Ruth’s Chris Steak House will continue their involvement in the second-year program which ESPN and the NFL launched to showcase the teams and host cities participating in the weekly MNF primetime games. The luncheons will also include recognition ceremonies honoring local organizations for their involvement in youth fitness initiatives in their communities. Read more... |
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ESPN The Magazine's Annual NFL PreviewAre you ready for some football? ESPN The Magazine is - it’s annual NFL Preview issue hits newsstands today and is highlighted by The Texans, who have never finished a season with a winning record. But The Magazine thinks they’ll break through in 2008. In “Hey it Could Happen,” writer David Fleming spends a few days with the team’s “it factor” Mario Williams at the Texans training camp. From nap time to night sessions, the loose energetic Texans are looking to shake up the league hierarchy. Read more... |
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2008 Monday Night Football ScheduleThe 39th season of Monday Night Football will open on ESPN with a nationally televised doubleheader Monday, Sept. 8 – previously announced Minnesota Vikings at Green Bay Packers (7 p.m. ) and Denver Broncos at Oakland Raiders (10:15 p.m.) – and will continue with a total of 17 primetime games. Following a successful season that delivered the four biggest cable household audiences of the year, and 16 of the top 20, ESPN’s schedule will feature 11 playoff teams from 2007, including both the defending Super Bowl champion New York Giants and AFC champion New England Patriots. Read more... |
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ESPN Lineup for 2008 Sunday NFL Countdown and Monday Night CountdownFormer All Pro wide receiver Cris Carter has been named an analyst for Sunday NFL Countdown (11 a.m.) and Monday Night Countdown (7 p.m.), ESPN’s popular NFL pre-game studio shows. In addition, Emmitt Smith will move this fall from Sunday NFL Countdown to the new expanded Sunday morning editions of SportsCenter (8 a.m. and 10 a.m.) where he will offer insight and analysis during NFL segments. Smith will also continue to travel to the Monday Night Football game site each week for Monday Night Countdown. Read more... |
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